Get all-in-one Chrome Extension

  • 50 indicators at a glace
  • FBA Calculator
  • ROI, Margin etc.
Start free trial

How to Sell Wholesale on Amazon in 2023: A Comprehensive Guide

August 17th, 2023

Selling wholesale on Amazon can be a lucrative venture, offering a platform with a massive customer base and efficient fulfillment services. As you step into 2023, the strategies for success on Amazon have evolved. In this comprehensive guide, we’ll walk you through the essential steps and strategies to effectively sell wholesale on Amazon and achieve a competitive edge.

1. Understanding Wholesale on Amazon

Wholesale selling involves purchasing products in bulk from manufacturers and selling them in larger quantities at a markup. On Amazon, this involves listing your products on the platform’s marketplace. It’s crucial to research the demand for your chosen products and assess potential competitors before diving in.

2. Product Research and Selection

Choose products that have a steady demand and are not oversaturated on Amazon. Utilize tools like Jungle Scout or Helium 10 to gauge demand, competition, and potential profitability. Look for products with a balance between demand and competition to maximize your chances of success.

3. Finding Reliable Suppliers

Building strong relationships with suppliers is key to a successful wholesale business. Seek suppliers with a track record of reliability, quality products, and competitive pricing. Attend trade shows, utilize online supplier directories, and communicate directly to establish rapport.

4. Creating a Professional Seller Account

Set up a professional seller account on Amazon. This allows you to list your products in bulk and provides access to various selling tools. Keep your seller information complete and accurate to establish trust with customers.

5. Optimizing Product Listings

Craft compelling and informative product listings. Use high-quality images, detailed descriptions, and relevant keywords to improve visibility. Research relevant keywords using tools like Amazon’s own search bar, Google’s Keyword Planner, or SEMrush.

6. Implementing Effective Pricing Strategies

Pricing is a critical factor in attracting customers and staying competitive. Analyze your costs, including product price, shipping, Amazon fees, and your desired profit margin. Factor in promotions and discounts strategically.

7. Managing Inventory and Fulfillment

Maintain optimal inventory levels to avoid stockouts and overstocking. You can choose to fulfill orders yourself or opt for Amazon’s FBA (Fulfillment by Amazon) service, which streamlines shipping and customer service.

8. Winning the Buy Box

The Buy Box is where customers initiate the purchase. Winning it requires competitive pricing, strong seller metrics, and high-quality customer service. Regularly monitor your performance metrics to ensure Buy Box eligibility.

9. Leveraging Advertising and Marketing

Utilize Amazon’s advertising options, such as Sponsored Products and Sponsored Brands, to increase product visibility. Craft compelling ad copy and target relevant keywords to attract potential customers.

10. Managing Reviews and Reputation

Positive reviews build credibility and trust. Provide excellent customer service, promptly address customer inquiries and issues, and encourage satisfied customers to leave reviews. Monitor and respond to reviews to show your dedication to customer satisfaction.


Selling wholesale on Amazon in 2023 demands a strategic approach that encompasses product research, effective listing optimization, competitive pricing, and top-notch customer service. By staying informed about the latest Amazon trends and algorithms, you can position your wholesale business for success in this competitive marketplace. Remember, consistent effort and adaptability are key to thriving as an Amazon wholesale seller. Start implementing these strategies, and watch your wholesale venture flourish in the dynamic world of Amazon.

As you embark on your journey to sell wholesale on Amazon, keep in mind that while quality content is crucial, other factors such as customer satisfaction, inventory management, and marketing strategies also play pivotal roles in achieving sustainable success. Best of luck on your Amazon wholesale adventure!