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20 Best Amazon Sourcing and Research Tools for 2021

February 4th, 2022

In 2021, more people are discovering the benefits of starting an Amazon business. Today, we can find many people who are earning impressive sums of money leveraging Amazon.

On Amazon, anyone can build a business that will start generating high and regular income in a relatively short time. And if you decide to start a business, then probably one of your first concerns will be what products to choose for sale. You need to put in the effort to find profitable products, range keywords, manage inventory, and then fierce competition.

Getting started can be daunting, but fortunately, there are a number of great tools that can help you optimize your business. In this blog post, we’ll share 20 useful cutting-edge tools to source and research on Amazon.

1. Helium 10

Helium 10 is a powerful software suite containing dozens of tools to help you easily find high-ranked keywords, spot trends, analyze other sellers, and fully enhance their product listing to significantly increase sales. It has everything a newbie or advanced Amazon seller needs to make a thorough research to increase their revenue:

  • Listing Optimization;
  • Keyword Tracking;
  • Product launches;
  • Helps in protecting inventory;
  • Hacking Alerts and Product Monitoring;
  • etc.

2. KeyworX

You can use KeyworX for locating keywords, the presence of which in your listing is crucial to Amazon SEO – to rank at the top of customer searches on Amazon. It is a useful tool with training and tutorials for new businesses to attract more potential customers.

3. ScanScout

ScanScout is a cutting-edge software for locating and comparing high-demand products. Using 50 indicators, it helps sellers get a comprehensive picture of any product. You can calculate your potential profit with the built-in FBA calculator and work with the listings you like.

It also offers you seller analytics, historical data of product ranking and performance, and average monthly sales to drive value to your business. New users can start with a free plan that gives access to 48 out of 50 functions.

4. PriceBlink

PriceBlink is a browser extension that automatically checks prices for each item on Amazon against other online retail websites when you view the item.  Amazon sellers can leverage it in two ways: first, for other sellers analytics to see at what price your competitors sell the same products as yours. Secondly, it is a great tool to search for the most cost-effective products for a particular business.

5. CamelCamelCamel

CamelCamelCamel is one of the most popular price trackers that allows you to track the history of price changes for a product. The service is very easy to use – just copy the product link from Amazon and paste it into the search bar. After that, you can see a graph of the history of the product price changes. The service has extensions for popular browsers, which makes it even easier to use.

6. Unicorn Smasher

Unicorn Smasher is an analytics tool that helps track demand and product ratings. The extension shows the number of sellers of a product, product variation (color, size), price, main category, average sales (units per month), number of reviews, and rating. The most important fields for analysis are the market volume (turnover per month), and the number of sales.

7. Amachete

Amachete analytics tool will allow you to assess the rating of a product, track how successfully this product is presented by competitors, and what potential benefit it will bring you taking into account the costs of purchasing and delivery.

For those sellers who have already decided on the inventory and brought their products to high positions, Amachete offers to set up and optimize trigger mailings and monitor listing hijackers.

8. Sonar

A free keyword research tool, Sonar uses real data from real queries. Its algorithm regularly updates a huge database of product and keyword combinations. It carries out research both by ASIN and by key query. In the end, it will present you with keywords, frequent words, and relevant products on Amazon.

9. Keepa

Keepa is a tool for analyzing listings on Amazon. With its use, you can see how many sales a product had, what the product’s rating was, how much this rating went up and down. We see not only numbers but also a graph by which it is easy to understand what was happening with the product.

10. Keyword Tool

The Keyword Tool allows you to find thousands of relevant search queries, helps you choose long and highly specialized key phrases that are ideal for a specific product and will produce the most targeted traffic.

Keyword Tool Pro subscription provides twice as many recommendations for keywords you are interested in, and also automatically substitutes the most relevant endings of phrases for low-frequency searches.

11. IO Scout

IO Scout is among the widely used analytics tools to increase and track sales. It has a vast database that gives you an unlimited amount of times to search for products with low competition and high margins. Trends and History Tool, Listing Optimizer, keeping track of products and necessary keywords will be a balance stick for Amazon sellers to stay afloat.

12. JungleScout

JungleScout allows you to collect product data and estimate your potential income on Amazon. It collects data about items in its niche: the most popular and best-selling ones, number of monthly sales, number of customer reviews, etc.

It also helps with the following tasks: product tracking, keyword ideas, sales analytics, managing stock, email promotion automation, and more.

13. ASINspector

ASINspector is another analytics tool to find the best products to sell. This Chrome extension analyzes competitors, researches keywords, monitors product performance and its rating, and calculates profits and costs.

You may also find useful such features as top seller rating, mobile scanning, unlimited ASIN-based research, listing assistance and stock tracking.

14. AmazeOwl

AmazeOwl is one more tool that presents information on promising items, best sellers, products that are competitive in the market and the ones with lower shipping costs.

With this tool, you can also keep track of your competitors’ products, prices, or any market competition tactics. You will find historical data about your competitor’s listings and product movement with reviews.

15. AMZBase

A free analytics tool available at the Chrome Store, AMZBase is created to facilitate product searches. The App allows users to quickly get hold of product ASIN numbers and descriptions and gives one-click access to CamelCamelCamel, Alibaba, and Google search engine to name a few. It is particularly valuable for new FBA sellers and those who want to refresh their inventory and offerings.

16. ZonGuru

ZonGuru is a multifunctional software that could assist you in many aspects of running an Amazon business, including finding the best suppliers. Its useful features include:

  • Business Dashboard with profit metrics and products ratings;
  • Niche Rater with different filters;
  • Keyword Research;
  • Listing Optimization;
  • The Love / Hate tool to see what customers like and don’t like about any product ;
  • The Sale Spy to track the number of sales generated by any product;
  • etc.

17. SellerApp

SellerApp is a great helping hand that tracks expenses and profits, provides keyword suggestions, picks out all the search terms indexed from the listing and discovers smart product choices. With the use of this tool, you can also enhance your listing and discover best-selling product ideas.

18. AMZScout

With its 22 indicators and 10 additional functions, AMZScout finds the most cost-effective items and presents all the valuable data. To help sellers drive value, it shows the history of changes in prices and ranks of goods, data on income and FBA fees, trends and sales forecasts and more.

19. Long Tail Pro

Long Tail Pro is another Amazon research tool that provides accurate search data for keyword researches including:

  • Different permutations of the seed keyword you input;
  • The monthly search volume for that keyword;
  • A keyword competitiveness value.

With this data, you can easily determine which keywords to target for your store to scale up your business.

20. ManageByStats

ManageByStats shows item sales performance graphs by brand, product line, individual product and SKU, and an Amazon inventory management feature, which predicts reordering quantities. Leveraging this tool, you can see your true profits, access your full customer database, see historical graphs to visually spot trends and launch the most profitable product thanks to its vast live database.

Final Tips on Effective Sourcing and Research

  1. Follow the top sellers on Amazon and see what they sell.
  2. Use the Amazon search bar to find top-selling items.
  3. Pay attention to wholesale price, commissions, delivery charges, and product technical characteristics.
  4. Take care of reviews. Beginners should start with products that have less than 50 reviews.
  5. Find the best keywords with high search volume to get users to see your products.
  6. Use Amazon analytics tools to speed up and facilitate your sourcing and research process.

The Takeaway

Research and sourcing are some of the most decisive parts of the Amazon business that can make a difference. You may never know you might find an undiscovered gem that will prove to be great for your business. Thus, analytics tools are a go-to choice in this tedious process that will help you enhance your sourcing and research process, choose the most profitable items and boost your Amazon business.