Get all-in-one Chrome Extension

  • 50 indicators at a glace
  • FBA Calculator
  • ROI, Margin etc.
Start free trial

Top Categories to Start Selling on Amazon in 2024: A Guide for New Sellers

June 18th, 2024

Entering the world of Amazon selling can be incredibly lucrative if you choose the right product categories. As trends evolve and consumer demands shift, certain categories emerge as more profitable and less competitive. Here’s a look at the top categories to consider for selling on Amazon in 2024.

1. Health and Personal Care

With an increasing focus on wellness and self-care, the Health and Personal Care category remains a top choice.

  • Popular Products: Vitamins and supplements, skincare products, personal grooming tools, and organic health products.
  • Trends: Natural and organic ingredients, CBD products, and home health testing kits.

2. Home and Kitchen

Home improvement and kitchen gadgets continue to attract a broad audience, especially with more people investing in their living spaces.

  • Popular Products: Smart home devices, kitchen appliances, storage solutions, and home decor.
  • Trends: Eco-friendly and energy-efficient products, multifunctional kitchen gadgets, and DIY home improvement tools.

3. Pet Supplies

The pet industry is booming as more people are adopting pets and spending on their care and comfort.

  • Popular Products: Pet food, grooming supplies, pet toys, and accessories.
  • Trends: Natural and organic pet food, sustainable pet products, and high-tech pet gadgets (e.g., pet cameras and automatic feeders).

4. Fitness and Outdoor

Fitness enthusiasts and outdoor adventurers are always on the lookout for new gear and equipment.

  • Popular Products: Exercise equipment, outdoor gear, yoga mats, and fitness trackers.
  • Trends: Home gym setups, eco-friendly outdoor gear, and wearable fitness technology.

5. Beauty and Cosmetics

The beauty industry is ever-growing, with consumers constantly seeking innovative and effective products.

  • Popular Products: Makeup, skincare, haircare products, and beauty tools.
  • Trends: Clean beauty, personalized skincare solutions, and inclusive beauty products catering to diverse skin tones and types.

6. Baby Products

Parents are willing to invest in high-quality, safe, and innovative products for their children.

  • Popular Products: Baby clothing, feeding accessories, toys, and safety products.
  • Trends: Eco-friendly and non-toxic products, tech-enabled baby monitors, and multifunctional baby gear.

7. Electronics and Accessories

With the constant advancement in technology, consumers are always looking for the latest electronics and accessories.

  • Popular Products: Smartphones, laptops, headphones, and smartwatches.
  • Trends: Smart home devices, wireless charging stations, and innovative tech accessories.

8. Books and Educational Products

Books and educational materials are consistently in demand, especially with the rise of remote learning and self-improvement trends.

  • Popular Products: Educational toys, learning aids, self-help books, and e-books.
  • Trends: STEM toys, language learning tools, and productivity improvement books.

Tips for Choosing the Right Category

  1. Research Trends: Use tools like Google Trends, Amazon Best Sellers, and social media platforms to identify rising trends and popular products.
  2. Evaluate Competition: Look for categories with high demand but manageable competition. Niche markets can often provide excellent opportunities.
  3. Consider Profit Margins: Calculate potential profit margins after accounting for costs such as manufacturing, shipping, and Amazon fees.
  4. Read Reviews: Analyze customer reviews to understand common pain points and gaps in the market that your product can address.
  5. Test Products: Start with a small batch of products to test the market before scaling up your inventory.


Choosing the right category is crucial for success on Amazon. By focusing on high-demand, trending categories and following a strategic approach, you can maximize your chances of building a profitable Amazon business in 2024. Stay informed about market trends and continuously adapt your product offerings to meet consumer needs.